| Failed
Restaurateur Now Realizes Why Nine Out of Ten New Restaurants Fail
ABERDEEN, Wash—Former dentist and unsuccessful restaurateur
Millie Morgan, 51, told friends yesterday that he was now more
informed than ever concerning why nine out of 10 new restaurants
fail to make it to a first-year anniversary. Despite months of
Morgan touting that “restaurant failures happen to guys
who can’t handle the heat,” and explaining that his
establishment was above the mundane competition, the family-style
eatery “Millie’s Place” shut its doors $180,000
in the hole after only eight months.
Morgan, who had been a successful local dentist for 20 years,
retired early last year to pursue his dream of owning and operating
a restaurant. Like most first-time restaurateurs, Morgan had absolutely
no experience in food and beverage operations; and also like most
first-time restaurateurs, he said that this detail did not disqualify
him from operating a food-service operation. His only link to
the industry was an original-recipe salmon casserole friends and
family have raved about since the 1960s, and the several thousand
occasions he ate food.
“I
really thought because I used canned creamed corn in the casserole
and a special mix of secret spices [Mrs. Dash] that ‘Millie’s
Supreme Salmon Casserole’ would have been a crowd favorite,
but it was hard getting the chef to make it correctly.”
Morgan stated a number of reasons restaurants fail, among them
alcohol, marijuana, methamphetamines, theft, ignorance, sleepiness,
and public masturbation, and he mentioned that he never imagined
encountering so many staff-related challenges.
“Most of the time I felt like I was running a homeless
shelter—these were not the same people who I’d interviewed
when running my practice.” Morgan said that because he assumed
that most of America’s workforce was quite similar to the
caring, educated, and humane personnel he encountered while operating
his dental practice, he never imagined he would have to keep an
eye open for alcohol and drug abuse.
“The first time I caught one of my cooks drinking I was
so flabbergasted, I fired him on the spot,” Morgan said.
“But then I had to work six days in a row to cover for him,
and seeing I can’t cook, that didn’t go too well.”
Morgan added that while he was cooking, half his customers sent
back their food or walked out. “I finally hired a guy from
the welfare office who had been an army cook in Vietnam. He showed
up to the interview completely inebriated and was carrying an
assault rifle, and I hired him on the spot.”
The same scenario occurred when Morgan caught two of his dishwashers
sharing a marijuana cigarette by the Dumpster. Morgan was forced
to wash dishes for eight days straight, during which time the
Health Department fined the eatery $500 for washing the dishes
at too low a temperature and for not using a sanitizing solution
in the final rinse.
During this time, when Morgan worked in the back of the establishment,
waitresses began a systematic scam, in which they charged customers
for beverages but pocketed the money. By the third day, this scam
included desserts and side dishes, and finally simply nothing
was properly recorded.
“I got a little suspicious when I heard we’d made
nothing for the day. Millie Morgan may not be a chef with five
of those stars, but he wasn’t born yesterday.” Morgan
recalled washing a plate that contained a half-eaten portion of
a “Mega Millie Cheese Burger” with a side of “Silly
Millie Fries,” a bowl that could only have been a serving
of “Millie Chili,” and a glass that had contained
a Pepsi, one of the few products that pervaded at Millie’s
Place without a zany Millie-esque appellation (but only because
of the insistence of Evergreen Beverage Distribution).
Regardless of his suspicions that his employees were stealing
from the till, Morgan curbed his gut instinct to dismiss anyone
until he could hire a replacement dishwasher. In order to avoid
suspicion, waitresses returned to a program of only skimming off
of beverages, desserts, and side orders, a pattern that was undetected
until the end since Morgan felt inventory was for “shifty
employers who don’t believe in their staff.”
Morgan hired dishwasher Mark Raymond, a developmentally disabled
adult from a halfway house who had a predisposition to sobbing
and who occasionally masturbated while washing dishes, but he
never fired any front-of-the-house staff. He said he realized
they were the only members of his crew who were not drunkards
and who could speak grammatically correct English. He did request,
however, they refrain from dealing methamphetamines while on his
property.
During the last month of operation, Morgan became withdrawn and
despondent as he realized that he was about to become one of the
causalities in a field that some label as “one of the most
difficult industries in the world.” To make matters worse,
employees came and went as they pleased--openly stealing bottles
of liquor, cuts of meat, and even furniture-- and the entire back-of-the-house
staff took to constantly self-pleasuring themselves after they
realized developmentally disabled dishwasher Raymond would not
be fired for doing the same.
“I just didn’t know what to do. I couldn’t
fire anyone because it was so hard to find replacements, then
they’d turn out to be worse anyway, so I had no choice but
to stop doing it. Who would have thought running a restaurant
would be so different than having a dental practice? And I really
believed Juan was going to return the booths and the flat top
after his keg party.”
Morgan said that he plans to re-open his dental practice and
hopes to make some of his money back by selling the remaining
2,500 T-shirts that read “I ate at Millie’s Place
and all I got was this lousy T-shirt” at a discount rate
to patients.
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