| Campbell’s
“Man Chowder” Recalled Minutes before Shipped out to
Supermarkets
CAMBDEN, NJ—Two interns are under investigation for possibly
leading soup giant Campbell’s into making a branding blunder
by suggesting the name “Man Chowder” for a new clam
chowder.
“Man Chowder” was slated to join the line of Campbell’s
Chunky® soups, soup Campbell’s claims “that eats
like a meal.” Yet only yesterday did Campbell’s executives
discover that the phrase “man chowder” has an alternative
connotation, mainly human semen.
The potential gaffe was exposed by New York City warehouse accounts
receivables manager Edward Williamstown, who says he noticed a
peculiar change in the behavior of many of the warehouse workers
when they began receiving the first shipment of the new soup.
The soup was scheduled to be distributed, along with other Campbell’s
products, to supermarkets nationwide the next day.
“I’d never seen our crew so jovial. The moment those
first pallets began arriving, it was ‘man chowder this’
and ‘man chowder that’ and ‘I gots to puts me
some a dat hot man chowder in my woman’s mouth.’ At
first I thought, wow, we really came up with a product this time,
it might even give our legendary chicken noodle a run for its
money,” Williamstown said. “And ‘Man Chowder’
was a uniquely catchy phrase and mirrored the other grammatically
incorrect marketing ploys we’ve perpetrated over the years.”
Williamstown’s
feeling about the marketing behind the soup faded by the end of
the day, he said, because of not only hearing employees loudly
proclaiming their desire to choke their wives or girlfriends with
the new clam chowder, but also because of the large guffaws that
followed each proclamation.
”I just became concerned that something might be amiss,
possibly an ethnic variation in the phrase ‘man chowder’
HQ might not have foreseen. I don’t want to sound superior,
but at the Yonkers warehouse, compared to corporate headquarters
in Cambden, we’re more in touch with the ‘street,’
if you can visualize what I am trying to elucidate.”
After doing a quick Internet search and coming across a news
article entitled “Mentally Ill NASA Janitor Puts Man Chowder
in Drinks,” Williamstown phoned Campbell’s headquarters.
Corporate officials immediately recalled all shipments of the
soup and have launched an investigation. Although Campbell’s
is not releasing any names, they say that two advertising interns,
who worked for Campbell’s over two years ago, might have
been involved.
James King, Campbell’s spokesperson said: “We obviously
have research and legal teams investigating every move we make,
but at present we fear that at some point two interns might have
either mishandled or even forged documentation to overlook the
commoner’s usage of the, ah, term.”
It’s too early to say exactly what will be the final outcome
of the sexy soup, but Campbell’s assured reporters that
the product will not be wasted. “Right now we have a team
of specialists from Mexico removing and destroying the labels
by hand, and most likely the unmarked cans will then be donated
to food banks.” Although Campbell’s said it could
not give figures, experts estimate the potential practical joke
might have cost Campbell’s upwards of $30 million.
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